About Us

We are a collective of accomplished design thinkers and doers who team up to tackle big problems with tenacious curiosity. We are committed to making the world better through a human-centered and society-centered approach to design.

Gretchen WustrackGretchen is a design strategist, educator, entrepreneur and founder of Curiosity Atlas. She’s working to increase the CQ (Curiosity Quotient) of individuals and groups. Read More. — **Gretchen Wustrack**
Gretchen is a design strategist, educator, entrepreneur and founder of Curiosity Atlas. She’s working to increase the CQ (Curiosity Quotient) of individuals and groups. Read More.

Kyle Peppers

Kyle is an experience designer and strategist on a mission to rid the world of the sentiment ‘I'm not very creative’. He crafts creatively taxing experiences to draw out the superpowers of everyone involved. Kyle believes the most impactful strategic insights come from a team's willingness to push outside their comfort zones. Read More.

Shana Parkes

Shana is a creative leader, strategic thinker, and multi-medium storyteller. With a background rooted equally in graphic design and writing, she brings both areas of expertise to brand work, from the strategy phase to design implementation. Achieving impactful and resonating communication through a combination of written and visual content is always her ultimate goal. [LinkedIn]

Anne KircherThinker and doer. Experienced consultant who loves collaborating cross functionally, developing data-driven insights, and finding simple solutions to complex problems. Dangerous with an idea and a whiteboard. [LinkedIn] — **Anne Kircher**
Thinker and doer. Experienced consultant who loves collaborating cross functionally, developing data-driven insights, and finding simple solutions to complex problems. Dangerous with an idea and a whiteboard. [LinkedIn]

Devorah KleinDevorah designs innovative products and services in Healthcare by learning about the needs of patients, caregivers, clinicians, and other stakeholders in the system. Her focus is on understanding the social, behavioral, emotional, and c… — **Devorah Klein**
Devorah designs innovative products and services in Healthcare by learning about the needs of patients, caregivers, clinicians, and other stakeholders in the system. Her focus is on understanding the social, behavioral, emotional, and cognitive factors that shape how people start and stick with new behaviors, particularly around medication taking. [LinkedIn]

Brianna Cutts

Brianna is a designer and educator with a fondness for pranks. She creates immersive learning environments and products for a wide range of clients. Brianna’s fascination with problem solving for spatial designs is enhanced by an interest in learning theory and design history. [Website]

Ted HowesTed is a design and systems thinking expert focused on fostering positive impact at scale. He’s passionate about exploring, developing, implementing and iterating on corporate sustainability programs and using sustainability as a lens for i… — **Ted Howes**
Ted is a design and systems thinking expert focused on fostering positive impact at scale. He’s passionate about exploring, developing, implementing and iterating on corporate sustainability programs and using sustainability as a lens for innovation at organizations ranging from Fortune 100 firms to the US Government to start-ups. [LinkedIn]

Eric SapersteinEric has been designing and evaluating products for over 25 years. He enjoys solving complex challenges at the intersection of technology, business and design–and enjoys helping clients mind the gap between strategy and realization. [… — **Eric Saperstein**
Eric has been designing and evaluating products for over 25 years. He enjoys solving complex challenges at the intersection of technology, business and design–and enjoys helping clients mind the gap between strategy and realization. [LinkedIn]

Judy Lee HaworthJudy is a design thinker, strategist and researcher. With 10 years of design, research and innovation experience, Judy is an innovation expert using human centered methodologies to bring compelling new offerings into the world, from … — **Judy Lee Haworth**
Judy is a design thinker, strategist and researcher. With 10 years of design, research and innovation experience, Judy is an innovation expert using human centered methodologies to bring compelling new offerings into the world, from design strategy and conceptual development through implementation. [LinkedIn]

Tracy DeLucaTracy DeLuca’s work is focused primarily on transforming patient, provider, and caregiver experiences around mental health. Recently, as the Principal Design Lead for Sutter Health, Tracy helped launch a series of successful innovation i… — **Tracy DeLuca**
Tracy DeLuca’s work is focused primarily on transforming patient, provider, and caregiver experiences around mental health. Recently, as the Principal Design Lead for Sutter Health, Tracy helped launch a series of successful innovation initiatives across the system, including a new virtual-first primary care model that integrates behavior change into everyday care, supported by a more accessible value-based insurance experience. [LinkedIn]

Candice TillitCandice Tillitt helps organizations fall in love with the process of getting to know the people they serve, guiding her clients to bring fresh, relevant offerings to market. She is an insight spotter, data synthesizer, idea generator, … — **Candice Tillit**
Candice Tillitt helps organizations fall in love with the process of getting to know the people they serve, guiding her clients to bring fresh, relevant offerings to market. She is an insight spotter, data synthesizer, idea generator, and concept builder. She founded her company, Lantern Lab, to guide clients in the process of innovation, and has delivered deep, unique understanding of customers + design solutions across a range of industries in her 15+ years of experience. [LinkedIn]

David FetherstonhaughDavid is a behavioral economist and design leader. He helps teams translate insights from behavioral science into a human-centered design approach for starting, spreading and sustaining measurable new behaviors at scale. [Linked… — **David Fetherstonhaugh**
David is a behavioral economist and design leader. He helps teams translate insights from behavioral science into a human-centered design approach for starting, spreading and sustaining measurable new behaviors at scale. [LinkedIn]

Michelle GellerMichelle is in her third year at Wellesley College, studying English and Chinese. She is a creative explorer, fascinated by the endless creative potential at the intersections of disciplines. Michelle is excited to intern with Curiosi… — **Michelle Geller**
Michelle is in her third year at Wellesley College, studying English and Chinese. She is a creative explorer, fascinated by the endless creative potential at the intersections of disciplines. Michelle is excited to intern with Curiosity Atlas this winter, supporting the design thinking process and continually learning and growing.

Annie ValdesAnnie has spent almost two decades working in and teaching human-centered design as a design researcher, design strategist, and as a project and program lead. She spent a decade at IDEO, working across the portfolio of health, wellness, … — **Annie Valdes**
Annie has spent almost two decades working in and teaching human-centered design as a design researcher, design strategist, and as a project and program lead. She spent a decade at IDEO, working across the portfolio of health, wellness, and aging-related projects. She is now an independent innovation coach, consultant, and designer at Design Tugboat, helping clients in the domains of health and aging ground their work in human needs. [LinkedIn]