Gretchen Wustrack, Founder & CEO

Curiosity Atlas was founded in 2013 by Gretchen Wustrack, a designer and innovation consultant with over 11 years experience at IDEO. While leading strategic innovation programs for clients such as Google, Nike, Genentech, Kaiser Permanente and the TSA, she realized that the key to doing great, creative work is simple (but not easy): it takes tenacious curiosity and a steady diet of inspiring experiences. 

She's on a mission to increase the CQ (curiosity quotient) of organizations and individuals through thoughtful, hands-on experiences.

Gretchen also teaches design methods and design thinking at the Stanford