Curiosity Atlas Top Nine
What can we learn from people in other fields who have similar challenges? We ask ourselves this question again and again in our work to help clients innovate. Viewing a challenge through the lens of a different field can completely reframe a problem, unlock new insights, and spark fresh ideas. In honor of the new decade, we’re revisiting our “Top Nine” insights derived from connecting unexpected dots in the 2010s.
Bringing Jazz Improv to Corporate Innovation
We worked with a world-class improvisational jazz ensemble to understand their creative process. We learned the vital role listening plays in leading a team to a breakthrough performance.
Connecting The Dots: Leading creative teams starts with love, trust, and respect.
Client: Google
Better Team Cohesion Through Food Science
We worked with a food scientist to gain inspiration around team cohesion and culture. As part of the workshop, we learned how different cultures approach flavor combinations. In the US, most dishes use complementary flavors compared to Asia where beloved dishes all use competing flavor profiles.
Connecting The Dots: Both complementary skills and healthy friction are needed to create team cohesion.
Client: Genentech
Comedians Leading The Way In Creative Risk-Taking
We worked with a stand-up comic to understand his creative evolution. We learned that true creativity and a rewarding experience comes from loosening his grip on his performance and inviting the audience into the process of creating something great together.
Connecting The Dots: The audience is your creative collaborator.
Client: YouTube
Deep Healing in Prison
We visited a federal prison for insight into patient care. The doggy daycare program run by prison inmates taught us how vital unconditional and judgment-free love is for rehabilitation.
Connecting The Dots: Healing starts with removing judgment.
Client: Healthcare startup
Starting With Play
We kicked off an immersive workshop into Kids & Creativity with a fort building challenge. It reminded us that play has the power to disarm and open everyone to new thinking and wild ideas.
Connecting The Dots: Bring your inner child to creative work.
Client: YouTube
World Building For Brand Building
We worked with filmmakers and game designers to use world-building methods to envision the financial world of the future. We learned how helpful it can be to build off tropes and familiar cultural elements to communicate quickly and believably.
Connecting The Dots: Use the familiar to introduce the unfamiliar.
Client: Fintech startup
Haircuts And Healthcare
We met with the Street Thug Barbers who give free haircuts to the homeless. We learned how the simple act of being seen, touched and cared for can change the trajectory of someone’s life.
Connecting The Dots: Human kindness can begin a virtuous circle.
Client: Healthcare startup
Opera And The Future of Storytelling
We met with a MacArthur Genius to hear about his ambitious opera staged in 24 moving vehicles across Los Angeles. We learned that storytelling can be simultaneously epic and intimate.
Connecting The Dots: The physical environment is a canvas for rich storytelling.
Client: Google
Blind Wine Tasting For Better Communication
A blind sommelier led us through a food and wine tasting experience for a new perspective on sales. We learned the value of asking questions and using many methods of communicating information to grow confidence in an unfamiliar situation.
Connecting The Dots: Trust is boosted by over-communicating.
Client: App Annie
Did anything here spark your curiosity or help you connect unexpected dots in your own work? Send us a note here and let us know!
Interested in working with Curiosity Atlas to bring a creative experience like this to your team?