Follow The Color

Ditch the map and let color guide you on an unplanned tour of your city or neighborhood.

1. Look at the wheel above and pick a color.

2. Start walking and let your color lead you around new corners and off the beaten path.

3. What do you notice? Who do you meet? What new perspective do you gain? 🧐

In the 1950s, as a reaction to the increased monotony of everyday life, the French Situationists used the technique of a Dérive—or Drift—to explore the urban landscape and enable completely new experiences to inspire different ways of thinking.

So, grab your rainbow-colored glasses for this full-spectrum Dérive!